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What does “CUSTOM DESIGN” mean?

Custom instructional design ensures that the learning experience is tailored specifically to your unique needs and goals. This level of customization enables a more effective delivery of content and ensures that learning objectives are met efficiently. Additionally, it allows for greater flexibility and provides you with control over the format, delivery methods and content of the instructional materials. This promotes engagement and enhances the overall learning experience. Furthermore, custom instructional design enables us to provide unique learning experiences.


The main difference between standard instructional design and custom design workflow lies in the level of personalization and flexibility. Standard instructional design typically follows a predefined or prepackaged approach, using templates and standardized content. This approach is efficient for creating generic learning materials that can be used for a wide range of clients or topics. On the other hand, custom design workflow focuses on tailoring the learning experience to specific client needs and goals.

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Tailored Content

Custom instructional design allows for the creation of learning content that specifically addresses the unique needs and goals of the organization and its employees..

Relevance and Applicability

Custom-designed content ensures that the training materials directly align with the job roles, tasks, and challenges faced by employees, making it more relevant and applicable to their work.

Engagement and Retention

Custom instructional design allows for the inclusion of real-world examples, case studies, and scenarios that resonate with learners, making the learning experience more engaging and enhancing information retention.

Flexibility and Interactivity

Custom instructional design enables the incorporation of various interactive elements, multimedia, and delivery methods that create a more dynamic and interactive learning experience.

Enhanced Learning Outcomes

Custom-designed content can be designed to meet specific learning objectives, resulting in improved learning outcomes and increased knowledge retention.

Branding and Cultural Alignment

Custom instructional design allows organizations to incorporate their branding elements, cultural nuances, and specific terminology, promoting a sense of familiarity and identity for learners.

Control and Ownership

Custom instructional design gives organizations greater control over the design process, ensuring that the content meets their quality standards, instructional strategies, and learning preferences.

Scalability and Longevity

Custom-designed content can be created to accommodate future changes and updates, ensuring its longevity and scalability to meet evolving organizational needs.

Focus and Efficiency

Custom instructional design avoids irrelevant and unnecessary content, allowing learners to focus on the essential knowledge and skills required for their roles, thus increasing efficiency.

Return on Investment

Custom instructional design maximizes the return on investment by creating training materials that directly address the organization’s unique challenges and goals, resulting in improved employee performance and productivity.


Working with an Instructional Designer Consultant who provides custom design brings numerous advantages. It allows for tailored learning content that specifically aligns with the organization’s needs and goals, ensuring its relevance and applicability to the employees’ work. Custom design promotes engagement and information retention by incorporating real-world examples and interactive elements. It also offers flexibility in terms of delivery methods and interactivity, creating a dynamic learning experience. By including the organization’s branding and cultural preferences, custom design fosters familiarity and promotes a sense of ownership. Moreover, working with an Instructional Designer Consultant provides greater control over the design process and ensures that the content meets the organization’s quality standards and learning preferences. Custom design is scalable and can accommodate future changes, increasing the longevity of the training materials. It allows learners to focus on essential knowledge and skills, promoting efficiency. Ultimately, custom design maximizes the return on investment by addressing the organization’s specific challenges and goals, resulting in improved employee performance and productivity.

After working with an Instructional Designer who provides custom design, a learning leader can expect to obtain valuable analytics that provide insights into the effectiveness of the custom-designed learning program. These analytics can include:

Effective Learning Solutions

Effective Learning Solutions

A learning designer with a strategic design approach creates tailored learning solutions that align with the organization’s specific goals and challenges. By understanding the business objectives and learner needs, they can design training programs that are more engaging, relevant, and impactful, leading to improved learning outcomes.

Performance Improvement

Performance Improvement

Analytics can help measure the impact of the custom-designed learning program on employee performance by comparing pre and post-training performance metrics, such as productivity levels, quality of work, and customer satisfaction ratings

Knowledge Retention

Knowledge Retention

Data from assessments or surveys integrated into the custom-designed learning program can provide valuable feedback from learners. The feedback can help identify areas for improvement and guide future customization efforts

Engagement Metrics

Engagement Metrics

Through analytics, learning leaders can assess learner engagement by tracking metrics such as participation rates, completion rates, and time spent on different learning activities or modules

Learning Experience Optimization

Learning Experience Optimization

Analytics can provide insights into the effectiveness of different instructional strategies, content formats, or delivery methods used in the custom-designed learning program. Learning leaders can leverage this data to optimize the learning experience and make data-driven decisions when updating or expanding the program

Return on investment (ROI)

Return on investment (ROI)

Analytics can help learning leaders measure the ROI of the custom-designed learning program by analyzing cost savings, productivity gains, improved performance, and other relevant business metrics.

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